SIGNET JEWELERS TEMPLATE

This template was created for a Signet Jewelers new business pitch. Signet is a large global company owning several brands such as Jared, Zales, Kay and Blue Nile. Signet’s branding and overall design style was pretty outdated and very stale looking so I created a design that elevated its design and shows what is could look like. I used their blue primary color and created complimentary earth-toned colors which is in line with a lot of other jewelry brands and creates a more subtle and soothing feel. I also created a large lightbox that fit the design and style of the template. They did not have a lot of usable photos to pull from so I found high-resolution photos that showed jewelry that was similar to theirs.